Attempt At CR Logo Change, New Fact Emerges

The failed red logo

Unknown to indigenes of Cross River State and several others who vehemently opposed attempts by the Cross River State Government to change the state logo from the hugely embraced “Destination Cross River” to what she tried to sell as “Spirit of Entreprise”, it is emerging that a N27 million suit won against the Cross River State Government may have been one of the strong reasons behind the attempt to change the logo and not the reasons put forth by government apologists.

Sources inside government confided in that the judgement, granted by a High court in Calabar against the Cross River State Signage and Advertising Agency, CRISSA, over branding bills that remain unsettled by government, may have pushed government into “quietly contacting the brand person and asking him to do the logo change as a way of keeping him from going ahead with a garnishee application that he has filed in court, seeking to trace any Cross River State Government account with money, have the account garnisheed in satisfaction of the debt owed him”, the source revealed. The source also maintains that the garnishee application is presently being tactically stalled by the trial judge.

Another authoritative source within government contacted in the course of investigation insist that “even though the debt to the brand man was carried forth from the Liyel Imoke administration, somebody inside this administration eyed a smart move and sold the logo change idea to our governor but all that may now be in the past as the people rose in one voice to put down a selfish attempt meant to put money in the hands of a few persons. Those who have been calling the brand man names must understand that the idea was not his, he is a business man who must be paid for work done”.

For now, the state government will have to contend with the garnishee application as this failed deal may have left the brand man with no options.

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